COLUMBUS, Miss. – The W Athletics Department is proud to announce that it has entered into a new partnership with BSN SPORTS, a national leader in athletic apparel and equipment, to serve as its official program provider of uniforms, apparel, equipment and accessories. The partnership will take effect with the 2025-26 athletic seasons. All 17 of the Owls' sports teams will continue to exclusively wear adidas brand gear, as it has for the past three years, which will be serviced through BSN SPORTS.

"We are beyond excited to enter into this partnership with BSN SPORTS," MUW Director of Athletics Buddy Foster said. "BSN's reputation and resources will be of tremendous benefit to our teams, our student-athletes, and even our fan base. BSN SPORTS, in essence, brings the numerous aspects of our apparel and equipment needs under one umbrella, for a more streamlined, efficient, and cost-effective system, enhanced by their wide network of products."

Todd Northrop, SVP of BSN SPORTS Collegiate Select Division said, "We greatly appreciate the opportunity to support the Mississippi University for Women through this new partnership, and make a positive impact on the coaches, athletes and supporters of W Athletics. By providing The W with premier brand resources and support tailored to the Collegiate athletic experience, it's our goal to provide a partnership solution that allows coaches and staff to focus on what matters most – the Owl student-athletes."

Fans of The W Athletics will also see the benefits through an enhanced online fanwear Sideline Store provided by BSN SPORTS, offering opportunities for many new ways to show their Owls school spirit.

About BSN SPORTS
Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com